From creating your content strategy to developing content assets and promoting them, we offer all services related to content marketing.
After thorough research about industry, niche, competitors, keyword search volume, search trends, and your business objectives, we create content strategies that help you achieve your goals.
We will handle everything from making the strategy to executing every task on the roadmap. However, if you only want to acquire our services to create a content strategy for you, we can do that as well.
Go For Content Strategy
Some of our customers already have a content strategy and content plan in place, and they just want to acquire our services for content creation. We offer this as a standalone service and also as part of the standard monthly plans we offer.
Content creation is our forte. Most content marketing managers need blog posts, article, press releases, infographics, and videos for multiple campaigns, and we get it done for you as per your requirements.
Go For Content Creation
Every piece of content needs editing whether it is a whitepaper, a video, an infographic, or a blog post. We edit content to optimize it for search engines as well as for tone and jargon.
With the help of our editing and optimization services, you can update your old blogs and articles, improve the copy on your landing pages, and breathe new life into your content assets.
Go For Editing and Optimization
Once the content assets have been created and edited, it is time to promote them. You can keep posting x amount of blogs every month and see no uptick in your traffic unless you promote them.
We tap into the expertise of some of our other departments in paid and unpaid promotional media and make sure your content reaches its intended audience.
Go For Content PromotionWe create all types of text, visual, and video content. Whether you are looking for someone to write blogs for your site or create promotional videos for your products, we've got you covered.
Blogs are top of the funnel assets that help establish you as an authority in the industry. It is free information you share with visitors on your website to keep them coming back for more and to turn yourself into a known brand. We create long form blogs that contain detailed information about topics relevant to your users. You can use these blogs on your site as well as for guest blogging.
Article submission is the oldest tactic in SEO. It was popular as a link building method but now it is more of a way to gain access to people unaware of your brand and getting your message out there on websites other than your own. We create list-style articles, how to articles, tutorials, opinion pieces and all other types of articles and help you in publishing those on high-traffic third party websites.
Press releases and stories pitched to journalists are an important part of the marketing strategies used by organizations out there. The right press release or news article about your company can help you acquire funding and improve your inbound leads. We create highly professional press releases as well as pitch stories to journalists relevant to your niche.
People love to interact with videos as opposed to long form blogs, because audio visual content is processed more easily by the human brain. We handle all types of video asset creation and editing for our customers. Whether you need video scripts for videos that you want to create on your side or end to end video production services, we will handle it for you.
Inforgraphics are a fun way to combine text and visual elements and deliver you message to your audience while differentiating your brand from others. We create infographics that help you attract traffic and improve brand awareness.
Every organization needs content for their email campaigns. Some have drip campaigns set up for multiple use cases, use need newsletters, some need promotional emails, and some need emails about their upcoming events. We handle all aspects of email marketing from data segmentation to use case identification, email writing, setting up drip campaigns and reporting.
Your social media posts are a reflection of your brand's personality. We create engaging social media posts that start discussions, attract more users to your brand, and even result in traffic and leads on your website. You can't use the same post across all types of social media and that's where our professional content writers can work their magic.
As middle of the funnel content assets, ebooks, whitepapers, and detailed case studies can be used as gated content to generate leads as well as free content to increase brand awareness. We create these marketing assets focused on the challenges faced by your customers and help you generate traffic and leads.
Brochures are usually customer-facing assets meant to be used digitally and in-print by the sales team. We create brochures that truly empower your sales team to go out there and spread the word at the next event/tradeshow and improve their chances of inbound leads and calls.
Web copy is usually the content on your web pages including your home page, about page, your service pages as well as your product pages. As a bottom of the funnel content asset, your web pages can make or break your website. We write copy that converts and deliver as much information to the user as possible in the shortest amount of time.
Landing pages are special pages meant to serve as the focal point for all traffic in any campaign. The idea behind creating a landing page is to deliver all information about a topic on one page to users that are either at a middle of the funnel or bottom of the funnel stage. Some landing pages even attempt to take the user from the top of the funnel through all stages to the bottom. The success of a landing page is measured in its conversion rate and that just happens to be our specialty.
Product descriptions are usually specific to ecommerce stores. Their main job is to deliver information about a physical product to the user and help in search engine rankings as well as conversions. We write informative and engaging product descriptions for online stores on Amazon and Shopify as well as other ecommerce websites.
We follow the three stage conversion funnel and build all our marketing strategies around user intent. When you come to us for creation of a content marketing strategy, we start with the following steps:
After getting your approval, we start the content creation process followed by editing, publishing, and promotion.
The following are some pricing plans that you can subscribe to if you want a standard combination of text-based and visual content. Text-based content ranges from blogs to product descriptions and visual content refers to videos, infographics, landing pages, banners and brochures.
All of these plans include the following:
Ad Spend is the amount of money you will be spending every month on your PPC campaign and will be mostly paid to Google and Bing.
We handle the content marketing activities of hundreds of customers spread across industries. The following are some of the industries we serve:
Globally, tourism is a three trillion dollar industry. The global search volume is in the millions and the industry has a lot of niches ranging from travel logs to guided tours and more.
A 5000 billion dollar industry, oil and gas has search volumes in the hundreds of thousands. We cater to oil and gas exploration companies as well as refineries and other companies involved in the fossil fuel supply chain.
The global manufacturing and process control industry is close to $100 billion in size. The global search volume is in the millions. Contact us if you are in the manufacturing industry and tell us about your marketing requirements.
The total worth of the law firms in the US alone is over $300 billion. The search volume is in the millions. Personal injury lawyers, divorce lawyers, criminal defense lawyers, we cater to them all. Contact us and take your legal practice to the next level.
The global automotive industry is a 2.7 trillion dollar industry with search volumes going up to tens of millions of searches for auto parts, car detailers, used car dealers and more. We can help you get paid and unpaid traffic to your side and improve your sales dramatically, contact us today.
The global healthcare industry is close to $10 trillion in size. The average monthly searches for healthcare keywords are in the millions. Small medical practices, pharmaceutical companies, hospitals, we can help you get the most out of your marketing spend.
The global gambling and casino industry is worth 262 billion dollars. People search for online casinos and gambling sites millions of times every month. If you are managing a gambling and casino site, you should be swamped in traffic and planning to buy your vacation home, if that's not the case, contact us.
The global Fintech industry is worth $300 billion and the projections for its growth are insane. The monthly keyword search volume is already in the millions and that will grow too. If you are in the Fintech industry and need help with marketing, call us and let us make a detailed marketing strategy for you.
The entertainment industry is worth $270 billion in the US alone. The monthly search volume is in tens of millions for all kinds of entertainment related keywords. If you are in the entertainment industry, contact us and we will help you improve your marketing ROI.
The global airline industry is worth 686 billion dollars with passenger air transport and air freight being its two major components. The industry has a lot of potential for online growth, many companies are making full use of online marketing methods, and with our help, so can you.
The education industry in the US is projected to grow to 2000 billion dollars by 2025. The monthly search volume is in the millions. Whether you are in elearning or any other sector of this industry, we will utilize the latest marketing strategies to help you grow your brand.
The global ecommerce industry is a six trillion dollar industry. The search volume for products that are sold online varies from product to product. We can help you turn your ecommerce store into a powerhouse. Call us today.
The global construction industry is a 10 trillion dollar industry. The search volume for its keywords ranges from 100k to 1 million mostly because it is not for everyone. We work with business in this industry to improve traffic and leads on their website as well as to improve their online presence.
The global food service industry is worth 3.5 trillion dollars. More and more people are ordering food at home creating plenty of opportunities for increasing your income by improving your online presence. Contact us - we can create and execute a winning marketing strategy for your website.
We identified the content assets that were getting decent rankings and edited them to help with passage rankings. We also worked with the author to create video assets and placed them on relevant pages on the website. Besides creating new assets and revising the old ones, we also utilized email marketing and social media marketing tactics to promote some of the blogs.
"They helped me edit all of my old blog posts as well as worked with me to create and edit new videos. Loved how they brought extra traffic to my site through email marketing. These guys know what they are talking about when it comes to content marketing."
We performed in-depth keyword research and created a list of keywords to target. We then came up with topics to cover those keywords and handed over the project to our writers. We also planned an ebook and a live webinar to generate leads and grow a list of subscribers. Apart from that, we placed multiple calls to action within the blog design to encourage visitors to subscribe to the newsletter.
"They helped me create and post great content every month and build my subscribed list. 100% satisfied."
We identified an area of opportunity after competitor analysis and focused heavily on how-to videos followed by how-to blogs on the same topic.
"Loved making videos with their help. They gave me ideas for the videos, I made them and sent them over for editing. It worked out really well."
This was a pretty straight forward project where content creation was the primary goal. Our writing team created the content the customer needed and delivered it to them on the agreed upon deadline. We also made sure the topics and the headlines were the type that get shared a lot on social media and the customer reported good engagement on that front as well.
"They delivered some seriously delicious content, met my deadline and found a new loyal customer in me."
You should choose 360Searchvertising for your content marketing campaigns for the following reasons:
360Searchvertising can prove to be a game changer for your business. Tell us about your content marketing requirements and we will start working on a customized quotation right away.
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