Applicable to Google, Bing and other platforms, we offer all types of pay per click advertising services under the sun. The following can be utilized as stand-alone services as well as part of the PPC management packages we offer.
Keyword research and the criteria to shortlist keywords vary from campaign to campaign. We handle the nuances of user intent and campaign channel, and you handle the leads and the ecommerce transactions from the campaign.
The conversion rate of your PPC campaign depends on the ad copy, the display assets used in the campaign, the design and copy of the landing page, the alignment of user intent with the copy as well as the landing page and more. We will take your conversion rate up to the industry benchmark and beyond.
You can track conversion of a PPC campaign through the tools provided by the platform where you are running the campaign. However, in some cases you will need to integrate your landing page with conversion tracking tools such as analytics, KissMetrics etc. and we can help you with that..
If your ads are not working as per your expectations, give us a call. We will do thorough industry and competitor analysis, user intent and behavior analysis, set up experiments and optimize your ads until they get you the results you want and more.
We tap into the personalization options offered by social media websites and create advertisements that resonate with the users on platforms such as Facebook, Instagram, Twitter, TikTok and LinkedIn. Hire us for social media advertising and watch your online presence grow exponentially over a course of three months.
This includes everything from keyword research to landing page creation, campaign setup, and conversion tracking and optimization. Tell us your budget and let us handle your paid advertising campaigns. You will get the best ROI ever.
All of the following can be treated as special PPC projects that we'd love to do for you as we have done for many others.
Amazon is a crowded place with tons of opportunities and fierce competition. With years of experience and hundreds of successful Amazon PPC campaigns under our belt, we are equipped with everything you need to take your Amazon store to the next level.
In-stream ads on YouTube can get you a lot of qualified leads if you run a well thought out campaign. We optimize the campaign for best performance and make full use of the powerful audience targeting options to make sure people watch your ads and start their journey down the conversion funnel.
Display ads are powerful tools for brand awareness. We use Google's display network as well as other networks to make sure we reach your audience and get you the most impressions for the lowest cost. We use programmatic techniques to reach your audience and make sure no impressions go to waste.
Remarketing campaigns give you a second chance at converting visitors that did not convert in the first attempt. We create powerful remarketing campaigns that help your visitors go from one stage of the conversion funnel to the next and improve brand awareness as well a bring in leads.
Gmail sponsored campaigns can help you target your audience and improve the number of inbound calls and leads you get from your regular campaigns. Your ad is directly dropped into your audience's gmail inbox and with the right subject line and audience selection it can prove to be a game changer for you.
Google shopping ads can be a powerful tool for vendors that deal in physical products. We will help you tap into the power of Google Merchant center and increase your sales through Google Shopping ads.
The user behavior and trends are different in every industry. The first thing we do is get a lay of the land and gather as much information about the market leaders, top competitors, and PPC trends in your industry as possible.
Once we know what the average conversion rate is for PPC campaigns in your industry, we set benchmarks and set goals for your PPC campaign. We like to go in with a target of x% in mind as opposed to just doing the campaign and seeing results.
We do thorough keyword research, map user intent to the landing page and the type of campaign, remove negative keywords as well as keywords that can potentially lower your conversion rate, and create multiple keyword groups for bidding.
If you already have landing pages for your campaign, we will set up experiments and recommend changes that will help bring the conversion rate to a desired level. If you do not have any landing pages, we'd love to handle all aspects, i.e. copy writing, design and development.
We implement conversion tracking and integrate other testing tools with your landing page after landing page development.
We create ad copies and banners leading to the landing page, using customer pain points and your value proposition front and center.
If you bid too low, you don't get the traffic you want, and if you bid too high, you risk losing money. Developing a bidding strategy and then optimizing it as the campaign progresses is an art form and our PPC specialists have mastered it over the years.
As the campaign progresses, there will be several areas that will need optimization. For example, users may be spending a lot of time on certain sections of your landing page and you may want to add a call to action there, they may be a paragraph resulting in low conversion rate, a video that needs to be moved up a little, a button that needs to be more prominent, and so on. We will keep a close eye on how your page is performing and keep tweaking the campaign until we hit the desired conversion rate.
People who opt for PPC campaigns do so for quick ROI, as in, they need immediate results in terms of traffic, leads, and ecommerce transactions and they hire us to achieve those results. We approach PPC as a bottom of the funnel marketing tool, and use a bottom to top approach, i.e. go after the people using purchase-intent keywords and the rest will follow.
During keyword research we focus on user intent and group keywords based on the user's stage in the funnel. Depending on the goals set for the campaign, we target different keyword groups and help you maximize the ROI on your PPC expenses.
We studied the customer's historical data and identified a lead gen campaign as their most successful campaign. The campaign had been carried out years ago and it was different in approach because the customer had switched to ecommerce campaigns over the years. We created two different landing pages and tested conversion rate between lead gen and ecommerce, and also took leads to revenue ratio into account. At the end the lead gen campaign was the winner and we went ahead with that.
"We tried several PPC campaign management providers but 360searchvertising was the one that helped us move the needle on our campaign. They improved our conversion rate and helped us generate high quality leads for our sales team. I have now hired them to manage my PPC campaigns for the next year."
The customer was only targeting purchase intent keyword, and while a good strategy in some cases, it was driving up their cost per lead. We identified multiple keyword groups catering to the top of the funnel and middle of the funnel user intent and created campaigns for those keyword groups as well. Furthermore, the only way we could decrease the cost per lead was to improve the conversion rate on the original landing page. We placed a lead form on a prominent location on the page and tested different calls to action to increase the conversion rate.
"I can't believe we were only doing one type of campaign before we hired 360searchvertising. They showed us the potential of educational keywords and our lead influx is three times what it used to be at very decent cost. Their landing pages and campaigns work really well."
This was an interesting project because lowering the cost per customer acquisition falls partially under the domain of product marketing. We worked with the customer and identified new keyword groups to target within the current campaign as well as new niches to target with completely different keywords and messaging. This, along with multiple new landing pages, helped us improve the conversion rate on our pages and bring the acquisition cost down.
"360searchvertising helped us improve our customer acquisition cost and set up new campaigns that really brought in new customers. It was a great experience working with them and we will do more campaigns with them in the future."
The customer was offering free tarot card readings on the landing page and encouraging the users to fill out a form for a personalized reading. With the campaign that was already running, there was good traffic at decent cost, the users engaged with the free reading but not a lot of people were filling out the form. We tested the existing landing page with two different version, one where we moved the form up and another where we completely removed the option to get a free reading. We found a winner after a month of testing and continued with the campaign after that.
"I love how 360searchvertising managed the project and actually helped me solve my biggest problem of getting more leads."
If you are thinking about hiring us for a standard PPC campaign that includes advertising on search engines and measuring success in leads and ecommerce transactions, you should look into one of the following service plans.
All of these plans include the following:
Ad Spend is the amount of money you will be spending every month on your PPC campaign and will be mostly paid to Google and Bing.
You should choose 360Searchvertising for your PPC campaigns for the following reasons:
360Searchvertising can prove to be a game changer for your business. Tell us about your PPC requirements and we will start working on a proposal right away.