Ten Terms from the SEO World You Should Know

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No one knows everything. So don’t feel bad if you don’t know some of these important SEO terms. You can always learn. When you have an expert SEO team working for you, it’s easier to learn the right things at the right time.

1. SERP

Short for Search Engine Result Page(s). This is the page where the results of the search query are displayed by the search engine. It’s a very important page to say the least. As far as most online people are concerned, the first SERP is the only SERP there is.

2. Keyword Density

It’s basically the keyword percentage. It’s calculated by the number of keywords on a given web page/ article content as a percentage of the total number of words in the content. Ideally, the keyword density should be around 2%. This figure varies depending on many factors.

3. Backlink

You’ll here this quite a lot in SEO campaigns. A backlink is simple a hyperlink if clicked on, directs the user to your website. Backlinks are a very important & often major part of your SEO campaign and affects your PageRank.

4. PageRank

Google uses a link analysis algorithm called PageRank to assess the importance of web pages and websites on the internet. Links pointing to a website are seen by Google as a sign of trust, improving the PageRank of the website.

5. NoFollow

A NoFollow is a type of link that is used for communicating to Google that the website the link points to is not endorsed by you. Nofollow links often appear when visitors mention them through comments on forums, blogs etc., or as sponsored links. In any case, nofollow links do not improve PageRank or affect search engine algorithms.

6. Title Tag

Self-explanatory, the title tag is the tag (label) on the title of a web page. It is an extremely important element within Google’s search algorithm. The perfect title tag is unique and includes the primary keywords on the page. The title tag is displayed on the top browser pane when a page is opened.

7. Anchor Text

The text on a clickable link is called the anchor text. Best SEO practices dictate using keywords in the anchor texts. The importance of anchor text is a good example of how apparently small things have a big impact on SEO.

8. Duplicate Content

Duplicate content is blocks of content appearing in more than one place on the same website. The dirty cousin of plagiarized content, duplicate content is a bad, bad thing for your search engine optimization. Google penalizes websites with duplicate content which is why you should steer clear.

9. Web Crawler

Other names for web crawler are bot and spider. Web crawlers are computer programs created by Google and other search engines that search for new pages and link on the internet. Fresh content on your website is a good way to invite crawlers to visit your site and get it indexed.

10. Web Indexing

Also called internet indexing, web indexing is basically getting your website to be ‘seen’ by Google, so it can show up on SERPs when people search for the keywords your site targets.

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